{"id":130,"date":"2022-06-06T22:05:49","date_gmt":"2022-06-06T20:05:49","guid":{"rendered":"http:\/\/macekandpartners.cz\/?page_id=130"},"modified":"2026-07-28T13:51:03","modified_gmt":"2026-07-28T11:51:03","slug":"ochranne-znamky","status":"publish","type":"page","link":"https:\/\/macekandpartners.cz\/en\/nase-sluzby\/ochranne-znamky\/","title":{"rendered":"Trademarks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"130\" class=\"elementor elementor-130\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77a0e70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77a0e70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14407e5\" data-id=\"14407e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e46f2 elementor-widget elementor-widget-heading\" data-id=\"f2e46f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b data-path-to-node=\"4,1,0\" data-index-in-node=\"14\">Ochrann\u00e1 zn\u00e1mka a jej\u00ed registrace<\/b> v \u010cR i EU (trademark)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787c213 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"787c213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dead58a elementor-widget elementor-widget-text-editor\" data-id=\"dead58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 data-path-to-node=\"5\"><strong>Registrace ochrann\u00e9 zn\u00e1mky v \u010cR a EU<\/strong><\/h1><p data-path-to-node=\"5\"><b data-path-to-node=\"8,0\" data-index-in-node=\"1\">Ochrann\u00e1 zn\u00e1mka<\/b> slou\u017e\u00ed k rozli\u0161en\u00ed va\u0161ich v\u00fdrobk\u016f a slu\u017eeb od konkurence. Na\u0161e patentov\u00e1 kancel\u00e1\u0159 v\u00e1m zajist\u00ed kompletn\u00ed servis, kter\u00fdm je <b data-path-to-node=\"8,0\" data-index-in-node=\"139\">registrace ochrann\u00e9 zn\u00e1mky<\/b> \u2013 od prvotn\u00ed re\u0161er\u0161e a\u017e po \u00fasp\u011b\u0161n\u00fd z\u00e1pis. Je to kl\u00ed\u010dov\u00fd n\u00e1stroj pr\u00e1vn\u00ed ochrany, kter\u00fd bezpe\u010dn\u011b ochr\u00e1n\u00ed va\u0161e firemn\u00ed logo, n\u00e1zev, slogan, grafiku nebo dokonce tvar v\u00fdrobku v \u010cesk\u00e9 republice i v zahrani\u010d\u00ed (tzv. trademark).<\/p><h2 data-path-to-node=\"6\"><strong>Kolik stoj\u00ed ochrann\u00e1 zn\u00e1mka?<\/strong><\/h2><p data-path-to-node=\"6\">Zaj\u00edm\u00e1 v\u00e1s, kolik stoj\u00ed ochrann\u00e1 zn\u00e1mka? Celkov\u00e1 cena registrace se odv\u00edj\u00ed p\u0159edev\u0161\u00edm od toho, kde chcete svou zna\u010dku chr\u00e1nit (jen \u010cR, nebo cel\u00e1 EU) a pro kolik t\u0159\u00edd v\u00fdrobk\u016f a slu\u017eeb bude zaps\u00e1na. U n\u00e1s m\u00e1te jistotu transparentn\u00edch cen bez skryt\u00fdch poplatk\u016f. \u00davodn\u00ed posouzen\u00ed va\u0161ich \u0161anc\u00ed na z\u00e1pis s na\u0161\u00edm patentov\u00fdm z\u00e1stupcem m\u00e1te nav\u00edc zdarma. <a href=\"https:\/\/macekandpartners.cz\/cenik\/\"><strong><span style=\"text-decoration: underline;\">Cen\u00edk<\/span><\/strong><\/a><\/p><h2 data-path-to-node=\"7\">Pro\u010d je registrace ochrann\u00e9 zn\u00e1mky d\u016fle\u017eit\u00e1?<\/h2><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\"><strong data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Exkluzivita:<\/strong>\u00a0Z\u00edsk\u00e1te v\u00fdhradn\u00ed pr\u00e1vo ozna\u010den\u00ed u\u017e\u00edvat a zak\u00e1zat ostatn\u00edm, aby parazitovali na Va\u0161\u00ed pov\u011bsti.<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><strong data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Platnost:<\/strong>\u00a0Ochrana trv\u00e1 10 let od pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky a lze ji opakovan\u011b prodlu\u017eovat (v\u017edy o dal\u0161\u00edch 10 let).<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><strong data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Majetkov\u00e1 hodnota:<\/strong>\u00a0Registrovan\u00e1 zn\u00e1mka je cenn\u00fdm majetkem, kter\u00fd m\u016f\u017eete licencovat, prodat nebo zastavit.<\/p><\/li><\/ul><h2 data-path-to-node=\"9\"><strong>Co v\u0161e m\u016f\u017ee b\u00fdt ochrannou zn\u00e1mkou?<\/strong><\/h2><p data-path-to-node=\"9\">Z\u00e1kon definuje ochrannou zn\u00e1mku jako jak\u00e9koliv ozna\u010den\u00ed se schopnost\u00ed odli\u0161it Va\u0161e slu\u017eby od jin\u00fdch. Mezi nej\u010dast\u011bj\u0161\u00ed druhy pat\u0159\u00ed:<\/p><ul data-path-to-node=\"10\"><li><p data-path-to-node=\"10,0,0\"><strong data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">Slovn\u00ed a obrazov\u00e9<\/strong>\u00a0(n\u00e1zvy a loga)<\/p><\/li><li><p data-path-to-node=\"10,1,0\"><strong data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Prostorov\u00e9 a se vzorem<\/strong>\u00a0(tvary v\u00fdrobk\u016f a obal\u016f)<\/p><\/li><li><p data-path-to-node=\"10,2,0\"><strong data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">Modern\u00ed formy:<\/strong>\u00a0Barevn\u00e1, zvukov\u00e1, pohybov\u00e1, multimedi\u00e1ln\u00ed \u010di holografick\u00e1 ochrann\u00e1 zn\u00e1mka.<\/p><\/li><\/ul><h2 data-path-to-node=\"11\"><strong>\u00dazemn\u00ed rozsah ochrany <\/strong>(Kde v\u00e1s budeme chr\u00e1nit)<\/h2><p data-path-to-node=\"11\">Ochranu vol\u00edme podle toho, kde re\u00e1ln\u011b podnik\u00e1te:<\/p><ul data-path-to-node=\"12\"><li><p data-path-to-node=\"12,0,0\"><strong data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">\u010cesk\u00e1 republika (n\u00e1rodn\u00ed cesta):<\/strong>\u00a0Registrace u \u00daPV v Praze.<\/p><\/li><li><p data-path-to-node=\"12,1,0\"><strong data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">Evropsk\u00e1 unie (European trademark &#8211; EUTM):<\/strong>\u00a0Jedna p\u0159ihl\u00e1\u0161ka u \u00da\u0159adu EU (EUIPO) ochr\u00e1n\u00ed va\u0161i zna\u010dku ve v\u0161ech \u010dlensk\u00fdch st\u00e1tech.<\/p><\/li><li><p data-path-to-node=\"12,2,0\"><strong data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">Mezin\u00e1rodn\u00ed z\u00e1pis (WIPO):<\/strong>\u00a0Ide\u00e1ln\u00ed pro export\u00e9ry do konkr\u00e9tn\u00edch zem\u00ed sv\u011bta.<\/p><\/li><\/ul><h2 data-path-to-node=\"13\">Jak prob\u00edh\u00e1 proces registrace?<\/h2><p data-path-to-node=\"13\">Cel\u00fd proces v \u010cR trv\u00e1 obvykle 4\u201312 m\u011bs\u00edc\u016f a skl\u00e1d\u00e1 se ze dvou kl\u00ed\u010dov\u00fdch f\u00e1z\u00ed:<\/p><ol start=\"1\" data-path-to-node=\"14\"><li><p data-path-to-node=\"14,0,0\"><strong data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">Pr\u016fzkum u \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed:<\/strong>\u00a0\u00da\u0159ad prov\u011b\u0159\u00ed, zda p\u0159ihl\u00e1\u0161ka spl\u0148uje z\u00e1konn\u00e9 n\u00e1le\u017eitosti a zda ozna\u010den\u00ed nen\u00ed shodn\u00e9 \u010di zam\u011bniteln\u00e9 s ji\u017e existuj\u00edc\u00ed zn\u00e1mkou.<\/p><\/li><li><p data-path-to-node=\"14,1,0\"><strong data-path-to-node=\"14,1,0\" data-index-in-node=\"0\">Zve\u0159ejn\u011bn\u00ed a n\u00e1mitky:<\/strong>\u00a0Pokud p\u0159ihl\u00e1\u0161ka projde, je zve\u0159ejn\u011bna ve v\u011bstn\u00edku. B\u011bhem 3 m\u011bs\u00edc\u016f m\u016f\u017ee ve\u0159ejnost podat n\u00e1mitky. <br \/>V t\u00e9to f\u00e1zi je zastoupen\u00ed odborn\u00edkem (patentov\u00fdm z\u00e1stupcem) naprosto z\u00e1sadn\u00ed pro \u00fasp\u011b\u0161n\u00e9 obh\u00e1jen\u00ed va\u0161ich pr\u00e1v.<\/p><\/li><\/ol><h2 data-path-to-node=\"15\">Kompletn\u00ed servis patentov\u00e9 kancel\u00e1\u0159e Macek and Partners<\/h2><p data-path-to-node=\"15\">V\u0161echny starosti s registrac\u00ed p\u0159evezmeme za V\u00e1s:<\/p><ul data-path-to-node=\"16\"><li><p data-path-to-node=\"16,0,0\"><strong data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">Anal\u00fdza a re\u0161er\u0161e:<\/strong>\u00a0Posoud\u00edme \u0161ance na z\u00e1pis a prov\u011b\u0159\u00edme kolize s existuj\u00edc\u00edmi zn\u00e1mkami.<\/p><\/li><li><p data-path-to-node=\"16,1,0\"><strong data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">Zpracov\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky:<\/strong>\u00a0Zajist\u00edme, aby spl\u0148ovala ve\u0161ker\u00e9 n\u00e1le\u017eitosti a kryla p\u0159esn\u011b ty oblasti, kter\u00e9 pot\u0159ebujete.<\/p><\/li><li><p data-path-to-node=\"16,2,0\"><strong data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">Zastupov\u00e1n\u00ed a komunikace:<\/strong>\u00a0Budeme za V\u00e1s komunikovat s \u00fa\u0159ady a \u0159e\u0161it p\u0159\u00edpadn\u00e9 v\u00fdm\u011bry \u010di n\u00e1mitky a\u017e do \u00fasp\u011b\u0161n\u00e9ho z\u00e1pisu.<\/p><\/li><li><p data-path-to-node=\"16,3,0\"><strong data-path-to-node=\"16,3,0\" data-index-in-node=\"0\">Spr\u00e1va pr\u00e1v:<\/strong>\u00a0Pom\u016f\u017eeme V\u00e1m s licencov\u00e1n\u00edm, prodejem, p\u0159evodem \u010di z\u00e1stavou Va\u0161ich pr\u016fmyslov\u00fdch pr\u00e1v.<\/p><\/li><\/ul><div>\u00a0<\/div><div class=\"iw-signature\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d82c2a elementor-widget elementor-widget-image\" data-id=\"5d82c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/macekandpartners.cz\/wp-content\/uploads\/2026\/02\/Ochranne-znamky-1-1024x529.png\" class=\"attachment-large size-large wp-image-1954\" alt=\"\" srcset=\"https:\/\/macekandpartners.cz\/wp-content\/uploads\/2026\/02\/Ochranne-znamky-1-1024x529.png 1024w, https:\/\/macekandpartners.cz\/wp-content\/uploads\/2026\/02\/Ochranne-znamky-1-300x155.png 300w, https:\/\/macekandpartners.cz\/wp-content\/uploads\/2026\/02\/Ochranne-znamky-1-768x397.png 768w, https:\/\/macekandpartners.cz\/wp-content\/uploads\/2026\/02\/Ochranne-znamky-1-200x103.png 200w, https:\/\/macekandpartners.cz\/wp-content\/uploads\/2026\/02\/Ochranne-znamky-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71a9a3a\" data-id=\"71a9a3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8da4644 elementor-widget elementor-widget-heading\" data-id=\"8da4644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kontaktujte n\u00e1s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430d077 elementor-widget elementor-widget-text-editor\" data-id=\"430d077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Napi\u0161te n\u00e1m nebo zavolejte, abychom zjistili, jak v\u00e1m m\u016f\u017eeme pomoci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500a8d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"500a8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4314d0a elementor-widget elementor-widget-wpforms\" data-id=\"4314d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div 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ochrann\u00e9 zn\u00e1mky v \u010cR a EU Ochrann\u00e1 zn\u00e1mka slou\u017e\u00ed k rozli\u0161en\u00ed va\u0161ich v\u00fdrobk\u016f a slu\u017eeb od konkurence. Na\u0161e patentov\u00e1 kancel\u00e1\u0159 v\u00e1m zajist\u00ed kompletn\u00ed servis, kter\u00fdm je registrace ochrann\u00e9 zn\u00e1mky \u2013 od prvotn\u00ed re\u0161er\u0161e a\u017e po \u00fasp\u011b\u0161n\u00fd z\u00e1pis. 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