Trademark Registration in the Czech Republic and the EU

A trademark serves to distinguish your products and services from the competition. Our patent attorney office provides a complete service for trademark registration —from the initial search to successful registration. It is a key legal protection tool that safely secures your company logo, name, slogan, graphics, or even product shape in the Czech Republic and abroad.

How Much Does a Trademark Cost?

Wondering how much a trademark costs? The total registration price depends primarily on where you want to protect your brand (Czech Republic only, or the entire EU) and how many classes of goods and services it will be registered for. With us, you are guaranteed transparent pricing with no hidden fees. Plus, your initial assessment of registration prospects with our patent attorney is free of charge. Pricelist

Why Is Trademark Registration Important?

• Exclusivity: You gain the exclusive right to use the mark and prohibit others from free-riding on your reputation.

• Validity: Protection lasts for 10 years from the filing date and can be repeatedly renewed (for additional 10-year periods each time).

• Asset Value: A registered trademark is a valuable asset that you can license, sell, or pledge as collateral.

What Can Be a Trademark?

The law defines a trademark as any sign capable of distinguishing your services from others. The most common types include:

• Word and Figurative (names and logos)

• Shape and Pattern (shapes of products and packaging)

• Modern Forms: Color, sound, motion, multimedia, or holographic trademarks.

Territorial Scope of Protection (Where We Protect You)

We choose protection based on where you actually do business:

• Czech Republic (National Route): Registration with the Industrial Property Office (ÚPV) in Prague.

• European Union (European Union Trademark – EUTM): A single application with the uropean Union Intellectual Property Office (EUIPO) protects your brand across all member states.

• International Registration (WIPO): Ideal for exporters to specific countries worldwide.

How Does the Registration Process Work?

The entire process in the Czech Republic usually takes 4–12 months and consists of two key stages:

1. Examination by the Industrial Property Office: The office verifies whether the application meets legal requirements and if the mark is not identical or confusingly similar to an existing trademark.

2. Publication and Opposition: If the application passes, it is published in the official bulletin.
   During a 3-month period, third parties may file oppositions.

Complete Service from Macek and Partners Patent Law Office

We will handle all registration concerns for you:

• Analysis and Search: We assess your chances of registration and check for conflicts with existing trademarks.

• Application Drafting: We ensure it meets all legal requirements and covers precisely the areas you need.

• Representation and Communication: We will communicate with the authorities on your behalf and handle any office actions or oppositions through to successful registration.

• Rights Management: We help you with licensing, selling, transferring, or pledging your industrial rights.